// CinemoraStart

Motion & animation

04 / 05

5 formats
25 references

Nothing was filmed. Every frame was built.

[ 5 formats ]Motion · drawn, not filmed
Motion graphics2D animationAnimated explainersData & infographicsVisual effects (VFX)CinemoraLong-form videoShort-form videoAds & sales videoThumbnails & graphicsMotion graphics2D animationAnimated explainersData & infographicsVisual effects (VFX)CinemoraLong-form videoShort-form videoAds & sales videoThumbnails & graphics
How this gets made

When there is no footage, it gets drawn, and then the timing is the craft.

Easing, overshoot, anticipation, the difference between motion that reads as designed and motion that reads as a slide transition lives almost entirely in the curves, in fractions of a second either side of a move.

How this gets madeMethod, not volume

Titling is pacing, not decoration.

Motion

20–26h
  • Type is set to the brand, then animated to the cut, never the reverse.
  • Transitions earn their place or they are removed.
  • Everything is built to survive compression and a 6-inch screen.
  • Source files handed over, so the look outlives us.
What sits inside5 formats · 25 reference pieces
NextThumbnails & graphics →
Start a project