// CinemoraStart

Short-form video

02 / 05

5 formats
29 references

Vertical, under a minute, decided on the first frame.

[ 5 formats ]Short-form · drawn, not filmed
Podcast clipsFaceless videosEducational shortsGaming shorts & montageCreator ads (UGC)CinemoraLong-form videoAds & sales videoMotion & animationThumbnails & graphicsPodcast clipsFaceless videosEducational shortsGaming shorts & montageCreator ads (UGC)CinemoraLong-form videoAds & sales videoMotion & animationThumbnails & graphics
How this gets made

A feed gives you no title, no thumbnail and no patience.

There is no first second, there is a first frame, and the swipe decision is taken before an intro could finish playing. Captions carry the whole thing on mute, sit inside the safe band at both ends, and are timed to the stress of the word rather than to the sentence.

How this gets madeMethod, not volume

Vertical has no runway. The first frame is the hook.

Short form

08–12h
  • The strongest frame in the footage becomes frame one, wherever it occurred.
  • The subject is composed inside the safe area, not centred and then cropped.
  • Captions are burned, weighted and timed to the stress of the word.
  • The loop is built deliberately: the last frame hands back to the first.

Faceless

40–52h
  • A visual vocabulary is set before the build and held for the whole video.
  • Every claim in the script gets a corresponding move on screen.
  • Stock is graded to one look so it stops reading as stock.
  • Silence is used. Wall-to-wall motion is the same as no motion.
What sits inside5 formats · 29 reference pieces
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