Long-form video

01 / 05

5 formats
30 references

Ten to forty minutes, built to the retention curve.

[ 5 formats ]Long-form · drawn, not filmed

Documentary & video essayEducational & explainerLong gaming videosVlogs & lifestyleCommentary & analysisCinemoraShort-form videoAds & sales videoMotion & animationThumbnails & graphicsDocumentary & video essayEducational & explainerLong gaming videosVlogs & lifestyleCommentary & analysisCinemoraShort-form videoAds & sales videoMotion & animationThumbnails & graphics

How this gets made

The steepest drop in almost any long video happens inside the first thirty seconds, and losing more than about 40% of the audience there is a hook problem rather than an editing one.

After that the viewer needs a fresh reason to stay roughly every ten to twelve seconds, a new angle, a graphic, a change of register. We work to the graph.

How this gets madeMethod, not volume

A documentary holds you by owing you an answer.

Documentary

44–56h

Structure first, on paper, before a single clip is placed.
Pace is set by how fast information arrives, not by how often we cut.
Every act opens a question and closes a different one.
Score enters late. Music laid early does the work the edit should be doing.

Gaming

36–44h

Dead air is removed before anything else. Walk-ups, reloads, rotations.
Every clip enters on the moment of choice and leaves on the consequence.
Callouts and comms are subtitled only where the audio genuinely fails.
Zoom is reserved. Used on every kill it stops meaning anything.

Stream / VOD

26–32h

We watch the whole thing. There is no shortcut and no automated clipper that finds character.
Bits are kept intact. Cutting into a joke to save nine seconds kills it.
Chat is shown only when it is a participant in the moment.
The edit protects the pauses. Comic timing is mostly silence.

What sits inside5 formats · 30 reference pieces

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