Type and shape moving on the beat, and nothing moving at a constant speed.
The standard
Reference pieces by other creators, chosen to set the bar for motion graphics. Our own named client work lives on how we work.
Buff Motion Showreel 2022 | Design & Animation
Buff · 212K views
Buff Motion Showeel 2025
Buff · 215K views
Clay Showreel 2023
Clay · 165K views
Motion Design Showreel 2023 | Denis Gimaev
Denis Gimaev · 340K views
Motion Design Reel
Balala · 196K views
Motion Graphics Showreel 2023
Cloudwalk Motion Pictures · 442K views
Linear motion is the tell. Everything real accelerates.
- 01Every move is shaped in the graph editor — eased in, eased out, with a little overshoot wherever the object is meant to have mass.
- 02Type is set to the brand first and animated to the edit second, never designed to fit an animation that already exists.
- 03Anticipation before a big move, because an object that starts instantly reads as a PowerPoint wipe.
- 04Built to survive compression and a six-inch screen, and handed over as source files so the look outlives us.
Default keyframes are linear, and linear motion is the single most reliable sign that nobody opened the curves. Fixing it is not a style preference, real objects have mass, so they take time to start and time to stop, and the eye knows even when the viewer cannot say why. Most of the distance between a motion package that feels expensive and one that feels templated is measured in tenths of a second.
Also in Motion
The whole category- 012D animationKey poses, breakdowns, inbetweens, twelve drawings a second, held on twos.6 references
- 02Animated explainersNinety seconds, about 225 words, and an animatic before a single asset is drawn.4 references
- 03Data & infographicsNumbers animated in the order the argument needs, one variable at a time.5 references
- 04Visual effects (VFX)Roto, matchmove, key, grain, until the added element looks like it was in the room.4 references